Case Study

DELL

Sanitized Case Study (Condensed)

Bernard Addo

Role: Senior UX/UI Designer

Timeline: Jul 2025 – Oct 2025

Type: Product / Web Platform

Overview

Project Context

At Dell, I worked on improving the usability of a digital product experience, focusing on making interactions more intuitive and aligned with user expectations.

Role

I was responsible for:

● Conducting UX evaluations

● Creating wireframes and prototypes

● Collaborating with cross-functional teams

● Iterating on designs based on feedback

Duration

12 weeks

Team

Collaboration with Product Manager & Developers

Tools used

Figma, After Effects, Adobe Illustrator, InVision

Problem Statement

Users were able to complete tasks, but the experience wasn’t efficient.

Key issues:

● Navigation wasn’t always clear

Some workflows required unnecessary steps

● Users had to think too much to complete simple actions

Approach

I started by reviewing existing flows and identifying friction points.

From there:

Simplified navigation structures

Reduced unnecessary steps in key workflows

Created wireframes to explore different approaches

Tested and refined designs through iteration

Solution

The redesign focused on clarity and ease of use.

Key changes:

● Cleaner layout and improved visual hierarchy

● More intuitive navigation

Streamlined user flows to reduce effort

Impact

The improvements led to:

● Faster task completion

● Reduced user confusion

● A more intuitive overall experience

Reflection

This project was a good reminder that usability isn’t just about functionality—it’s about how easily users can move through a product without friction

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